Ahava
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Ahava Dead Sea Laboratories is a leading Israeli cosmetics company specializing in skin care products based on unique minerals and clay compounds from the Dead Sea. The Dead Sea is known for its extremely high content of minerals, which have been used for centuries for their skin care properties. Ahava's products, which range from body scrubs to face creams and serums, are known for their moisturizing and nourishing properties, making them popular worldwide.
The company has established flagship stores in several countries, including Israel, Germany, Hungary, South Korea, the Philippines and Singapore, and has grown into an internationally recognized player in the beauty industry.
Ahava's journey began in 1988 with a vision of Ziva Gilad, a spa technician, who was inspired by tourists at the Dead Sea. Gilad observed how female visitors scooped up the mud and packed it to take home, which sparked the idea to market the unique mud. With this realization, Ahava was founded as a modest stall, where tourists could buy bottles of body scrub made from the mineral-rich resources of the Dead Sea. Since then, the company has grown and evolved into a global brand, known for its natural and scientifically developed skincare products, combining beauty and science with nature's own ingredients.