Anastasia Beverly Hills

Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in the heart of Beverly Hills. The salon quickly became a center for her unique eyebrow shaping technique, the “Golden Ratio Eyebrow Shaping Method”, which focuses on creating symmetry and balance by shaping the brows in a way that harmonizes with each individual's face shape. This method has become a revolution in the beauty industry and has helped the brand to quickly gain a loyal following.

In 2000, the company launched its first product line, focusing on developing high-quality eyebrow products that would help customers recreate professional results at home. Their iconic products, such as Brow Wiz and Dipbrow Pomade, have become global favorites and are a key part of the brand's reputation for creating defined and naturally beautiful brows.

Since its humble beginnings, Anastasia Beverly Hills has grown into a world-leading beauty empire. The brand now offers over 485 products, which include everything from eyebrow products to full face makeup. The products are available in over 2,000 stores, including major retail chains such as Dillard's, Macy's, Nordstrom, Sephora and ULTA. In addition, their products are sold in over 25 countries, making Anastasia Beverly Hills a global name in beauty.