Aveda

Aveda is a well-known American cosmetics company founded by Austrian-born Horst Rechelbacher in 1978. Today, Aveda is part of the Estée Lauder Companies and is headquartered in Minneapolis, Minnesota. The company is known for its holistic approach to beauty and health, and for using natural ingredients and environmentally friendly production methods.

Aveda manufactures a wide range of beauty products, including skin and body care products, cosmetics, fragrances, hair color and hair care products. The company strives to create products with organic ingredients and places a strong focus on sustainability and environmental awareness.

In addition to product development, Aveda also operates a series of educational institutions, called Aveda Institutes, where students are trained in cosmetology, massage and esthetics. These schools are located in Minneapolis, New York City, Des Moines, Washington D.C., Maryland, Orlando, Denver, Winnipeg and many other cities around the world. Aveda Institutes are known for providing comprehensive and high-quality education in the beauty industry, with a focus on organic and sustainable practices.

With its unique philosophy and ethical approach, Aveda has established itself as a leading brand in the beauty industry, recognized for both its quality and environmental responsibility.