Under våren 2017 presenterade Guess sin nya doft Guess 1981. Guess 1981 är en doft för män med anslag av bland annat trä och läder. Guess 1981 presenteras i en tidlös flaska. Som namnet antyder syftar 1981 till att hylla årtalet för skapandet av varumärket Guess. Toppnoter: Bergamott, Violettblad.Hjärtnoter: Cedarträ, Ekmossa, Grå ambra.Basnoter: Läder, Olibanum.
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