Benefit
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Founded in the 1970s by twin sisters Jean and Jane Ford, Benefit Cosmetics has since grown to become an iconic beauty brand with a global presence. With roots in San Francisco, the brand has always stood out for its playful and humorous approach to beauty, where the philosophy is that makeup doesn't have to be serious to give great results. Through creative and innovative products, Benefit aims to bring joy to the beauty routine, while offering solutions to every conceivable beauty challenge.
The brand has a range of best-selling products loved by beauty enthusiasts and professionals alike. Their sun powders and mascaras have become cult classics, known for their reliable results and fun packaging. Benefit is also a leader in eyebrow products, with a wide range of everything from brow pencils to gels and styling tools, making it easy to create defined, natural or bold brows.
With a combination of humor, quality and smart solutions, Benefit Cosmetics continues to inspire people all over the world to have fun with makeup and express their unique style.