Estee Lauder
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Estée Lauder is an American multinational cosmetics company known for manufacturing and marketing a wide range of makeup, skincare, fragrance and hair care products. The company is headquartered in Manhattan and is today the second largest cosmetics company in the world, surpassed only by L'Oréal. High-profile brands, such as La Mer, Jo Malone London, Clinique and Tom Ford Beauty, are part of its portfolio and Estée Lauder reaches its global customer base through both digital platforms and physical retailers.
The company was founded in 1946 by Estée Lauder and her husband Joseph Lauder, who started making cosmetics together. At the beginning, they only had four products in their range: Cleansing Oil, Skin Lotion, Super Rich All-Purpose Creme and Creme Pack, which laid the foundation for the company's success. Just two years later, in 1948, Estée Lauder landed its first prestigious department store account with Saks Fifth Avenue, one of New York's most famous and exclusive department store chains. This breakthrough opened doors for the company's growth and helped establish Estée Lauder as a leading name in the beauty industry.
In the decades that followed, Estée Lauder expanded its range and acquired several well-known brands, further strengthening its position in the global market. By focusing on innovation, quality and exclusivity, the company has remained a leading player in the world of beauty, with products often associated with luxury and elegance.