L'ORÉAL PARIS
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L'Oréal is a leading French multinational personal care and beauty company, headquartered in Clichy, a suburb of Paris. Since its founding, L'Oréal has grown to become the world's largest cosmetics company, and in 2018 it was the undisputed global leader in the beauty industry. The company offers a wide range of products and specializes in hair color, skin care, sun protection, makeup, perfume and hair care products. L'Oréal products are known for combining scientific innovation with aesthetics, and are used by both professional stylists and consumers worldwide.
The story of L'Oréal begins in the early 1900s when Eugène Schueller, a young and ambitious French chemist, developed a groundbreaking hair color formula he called 'Oréale'. This innovation was the result of Schueller's deep knowledge of chemistry and his vision to revolutionize hair care. He formulated and manufactured his own products, which he then sold to hairdressers around Paris. With his entrepreneurial spirit and sense of the market, he founded the Société Française de Teintures Inoffensives pour Cheveux, meaning 'French Company of Harmless Hair Dyes', on July 31, 1909. This small company would later evolve into today's global beauty giant, L'Oréal, which continues to pioneer beauty science and technology over a century later.