Redken

Paula Kent was one of the founders of Redken Laboratories in 1960, and her vision changed the hair care industry forever. As a young actress in the late 1950s, when hair styling often involved heavy bleaching and tufting, Paula struggled with her thin and sensitive hair and skin. This experience became the driving force behind her ideas that revolutionized the world of hair care and set a whole new standard for professional stylists and clients alike. Redken quickly became known for its science-based approach and innovative products.

Paula's pioneering work in hair care is still celebrated and her legacy lives on through Redken, a brand that has been a leader in professional hair care for over six decades. Redken continues to be a trusted partner for hairdressers and customers worldwide, always offering the highest quality products.

With Redken, you can be sure that your hair always looks its best. With an extensive range of exclusive hair care products, including All Soft, Extreme, Frizz Dismiss and High Rise Volume, there is something for everyone. Whether you're looking for softness, strength, volume or control, Redken offers products tailored to your specific needs. Discover the latest innovations and give your hair the care it deserves with Redken - your hair, your best accessory.